Saturday, October 25, 2008

Only Hanging Sprinkles in this Contest.

Don't worry, the last thing I want to talk about here is politics. We biz owners figure out fast and early that little good can come from talking politics in the shop. It's not that we don't have political ideologies and opinions on the political state of things, particularly now when the most anticipated election perhaps in our lifetimes is less than two weeks away. It's just that, in terms of business, it's just too risky, because no matter which way you lean, there's bound to be someone on the other side of the counter who leans the other way. And the last thing you want to do is have someone take their ice cream craving elsewhere because they didn't agree with your politics.

Having said that, it is without spin or bias that I pass along the results of one somewhat unscientific poll, conducted by Dunkin Donuts corporate ice cream sister Baskin-Robbins. They just announced the results of a contest they recently ran to predict our next president. Using admirable ice cream logic, BR created two special flavors, one for each presidential candidate, and let their customers decide with their palates. For Obama, the 'dessert scientists at the Baskin-Robbins ice cream skunk works' created 'Whirl of Change'- peanut-nougat ice cream whirled with chunks of chocolate-covered peanut brittle and a caramel ribbon.

And for John McCain, it was the 'Straight Talk Crunch' -an intriguing melange whose ingredients include caramel ribbon, chocolate pieces, candy red states, and crunchy mixed nuts swirled into white chocolate ice cream.

After 500,000 votes, the envelope please...

Obama and his Whirl of Change, by a nose. 51% to 49.

There you have it. 'Dessert Scientist'...might have to put that one on my next set of business cards...

1 comment:

Anonymous said...

I like the Baskin Robbins concept behind their flavor voting - it will be so interesting to see if the election results are similar with similar precentages!