Monday, October 01, 2007

The E stands for Eat!

I got a chance to check out the Eastern States Exposition (better known as 'The Big E') last week. I've been here four years and never made time to go. I don't remember going when I was at Umass a few...years back either. I'm sure anyone who lives west of Springfield has been at least once. Figures in today's Gazette say over 1.2 million people passed through the gates during the 17 day run of this year's fair. All I know is I was there on a Monday morning and it was packed. I don't think I'd even like it on a crazy Saturday. In any event, there's lots of cool stuff to do. You can eat...






Homemade apple pie with a big hunk of cheddar cheese from the little old ladies slaving away in the Vermont building. Mmmm.


Or you can ride the rides in the midway...








And after a few rides on the scrambler or the giant ferris wheel, it's time for another bite. I highly recommend the baked potato from the Maine statehouse building. It's one tasty spud, jammed packed with butter, bacon, chives, and sour cream. Mmm.







Now that you've got your strength back with some carbo loading, it's time to see some livestock! It's off to the 4H buildings. Cows, chicks, sheep, whatever turns you on. Er, you know what I mean.









One of my favorite overheard lines that day was 'there's nothing cuter than a baby pig.' Can't argue with that. Well, I guess you could, but...
Speaking of tasty fried foods, a trip to the Big E wouldn't be complete without a savory plate of cheese curds. They're basically just fried soft cheese. I must admit they were pretty yummy, although I'm fairly certain I shaved about a year off my life by consuming five of them.




Like any good country fair, there's lots to see. Great people watching. Trinkets to win along the midway. Velvet Elvis's and the latest 'As seen on TV' miracle product to clean grease off your shoelaces and every booth in between in the 'Better Living' building.
And lest I forget to mention, they had a milk truck made completely out of butter. What more could you ask for?
Ok, well, maybe just one more cheese curd...


The Big E is good fun. Thanks to Bre for bringing me along, and for the photos of me stuffing my face with fried fair faire. Now at least I don't have to respond to the question, 'Have you ever been to the Big E?', by saying 'Not since I marched in a parade there when I was in the high school band.'


Not that there's anything wrong with that.

All I want to know is where do the vendors get those fancy pants carts? I want one!













Sweet ride.

Tuesday, September 25, 2007

Abba Zaba Do.

Chewy taffy-peanut butter center. According to Winkipedia, they're 'Found almost exclusively in California.' Not any more. Someone asked for them, turns out my supplier carries them. Before you can say, 'next Tuesday delivery', they're on the shelf. To be honest, I'd never heard of this one. My candy distributor order person called it one of those 'nostalgia items'. I'm all about the nostalgia items. One of my favorite reactions in the shop is when someone says, 'I used to love these as a kid!' Those are the kind of candy items I seek out to stock.

I remember the first new candy I brought in after I took over what was once 'Sunrise Sweeties', formally 'Sweet Expectations' in Northampton for all you local candy trivia buffs. It was satellite wafers. Remember these?











Another recent add was Chick-o-sticks. Crunchy peanut butter wrapped in toasted coconut. I must admit, the name is much less tempting then the description.





Then there's the holiday special candy. How about some Gummy Skeletons?

Or my nephew Wil's favorite, the gummy horror bag....scary...

These bad boys go fast. Don't worry, Will, I saved one for you.

So it's 93 degrees and humid today, and the shop is bustling. Can't complain about that for late September in New England! I could ramble on about candy for pages, but must go back to help scoop. If this didn't wet your sweet tooth enough, try this.

If you have any candy suggestions, nostalgic, scary, or otherwise, no need to wait for the suggestion jar here in the shop. Just drop me a line... jim@mttoms.com

Stay cool.

Monday, September 24, 2007

Fudge Ripple.

One of the classics. This batch is fresh out of the batch freezer today. I don't make it that often. My diehard Fudge Ripple customers would argue I don't make it nearly enough. It sells and quick. It's simply vanilla with a fudge swirl. Customers complain how hard it is to find. I guess sometimes simple is what people want. We've become surrounded by complicated things - 8 gig I-phones and PDA's, TIVO's to record eighteen shows at once, hybrid cars that run on either gas or electicity depending on their mood and the weather.

Perhaps people just crave something simple once in a while. And so I give you, fudge ripple. No smoosh-ins or broken up peanut butter cups. No salted, roasted nuts. No sugar gem squares. Just vanilla and a ripple of rich, dark chocolate. Mmmm.

Life is short.
Eat ice cream.

Sunday, September 23, 2007

Farewell Summer, You've been great.

Sure doesn't feel like it here today, but today is officially the first day of Autumn. Happy Fall to you and yours.

The Green Pond

As I patiently wait for the Fall foliage to color the local landscape, there are still a few picture-worthy spots in town to capture. Shot this a few mornings ago in that little red gazebo park next to the big pond. A flock of Canadian geese don't seem to mind the film of green algae that blankets this mini-pond.

Wednesday, September 19, 2007

My portfolio

There's a scene in one of my favorite movies, Doc Hollywood (ok, call me a dork and get it over with), where the old doctor is sitting in his small and simple office, dispensing wisdom on the new hotshot doc, played by Michael J. Fox, a young guy fresh out of med school and destined for the big bucks of plastic surgery in California. He wants no part of the small town, small paycheck life his unlikely mentor is selling.

The old doctor then opens up a set of cabinet doors to reveal an overflowing collection of more than 700 photographs tacked inside. As the young Doc looks at the images of old doc delivering babies, saving lives, repairing broken arms, and bandaging up cat scratches, the old doc describes how his life has been made full by playing a part in the lives of nearly every person in this small southern town. He glances at the giant collage of his life and says, 'This is pretty much my portfolio, Doc. I live in an old house, and drive an old car. And I wouldn't trade any of them for gold.' Granted, serving up ice cream and gummy bears may not be saving lives, but I like to think it does make people smile from time to time. And you just can't put a price on that...

Monday, September 17, 2007

The World According to Ben.

I came across a Peter Pauper Press copy of Poor Richard's Almanack in the gift shop in Old Deerfield a few weeks ago. Being always on the lookout for the next metaphor or pearl of wisdom, I knew I wasn't leaving the store without my own copy.

If you haven't seen it or been forced to read it in some high school English class, it's basically a collection of 'observations' on life, as recorded by a guy you may have heard of, Benjamin Franklin. There's a disclaimer on the first page that clearly states that 'Ben Franklin did not orginate all the sayings in Poor Richard's'. Ben himself calls the collection 'Wisdom of many ages and Nations.' It' s quite a collection.

Some are a bit dated, 'A penny saved is two pence clear. A pin a-day is a groat a year. Save and have.' Others show Ben to be a bit of a pessimist. 'Love your neighbor; yet don't pull down your hedge.' Many read like fortune cookies- 'The cat in gloves catches no mice'. But there are some good nuggets in there. Let me give you a few sample spoons. Perhaps I'll drop in a few more when the mood strikes me or I can't think of anything else. Let me start it off with a few that jumped out at me on my first pass...

"Fish and Visitors stink after 3 days."

"There are no ugly loves, nor handsome prisons."

"Necessity never made a good bargain."

"The discontented man finds no easy chair."

"Wealth and content are not always bedfellows."

"Think of three things - whence you came, where you are going, and to whom you must account."

Indeed.

Sunday, September 16, 2007

Fall is in the air.


It's barely 60 degrees today here in western MA. The sky is a deep blue, that darkness of blue rarely seen during the hot summer months. People are wearing sweatshirts. And on my little morning bike ride today, I noticed another first sign of Fall, a few early leaves starting to show off their colors. Won't be long now. That's ok, I'm ready for a slower pace. And let's face it. There's no place more beautiful this time of year than New England during foliage season. Bring it on!

Saturday, September 15, 2007

You're only as good as your crew.


With all due respect to the new Fall crew, I miss The Lauren and Katie. They say you don't appreciate what you have until it's gone, but every day of the summer when they were working I knew I had it good when one of them was in the trenches. They're smart, hard working, consciencious, personable, and just had a sense of all that had to be kept track of here on an hour-by-hour basis. We never ran out of hot fudge in the warmer or syrup in the shake pumps. The candy was always stocked, and the cups never ran out when we were deep in the weeds. I was even able to leave them alone to run the shop while I snuck away to do things that normal people do when they're not working.

So they've gone back to school now, and while the new crew is still scooping up the learning curve, I'm left wondering how much tougher this summer would have been without my 'A-team'. They've set the bar extremely high for scoopers to follow. Maybe that's why my expectations are so high for my new crew members. What's the moral of this entry? I guess it's something to the effect of this - when you find a great employee, empower them, appreciate them, and enjoy the freedom they afford you. And also realize that not everyone is an ace, so while high expectations make better performers, it can also lead to frustrations. Sometimes expectations need to be adjusted to fit the strengths and weaknesses of the person. This shouldn't let that person off the hook, but may call for extra coaching and require you to lead them in the direction of their strengths. Adjusting expectations, I find, can save you suffering daily frustrations from dashed ones.

This rant may not have made any sense at all, but it was a little theraputic for me.

As always, thanks for listening.

Friday, September 14, 2007

Sacks, Lies, and Videotapes.

I'm sure I'm not the first to make up that headline about this unfortunate sports scandal involving one of our favorite local teams, but I did think this logo was pretty funny. They're still a great, well coached team, and since this is really just a blog about ice cream, small town life, and all things happy, I won't try to defend or denounce. Let's face it, there are more important things to get riled up about.

Thursday, September 13, 2007

Nashawannuck Monster?

Actually, it was a guy swimming laps in the pond a few weeks ago. He was so relaxed, he might as well have been in his backyard pool, not in a snapping turtle rich, mucky bottom, and not polluted but not potable either, body of water. I'm not sure if he was from out of town, drunk, or just a little crazy. I've been here four years now and I've only seen someone in past their waders maybe once, and that guy was definitely very intoxicated. Even my neigbor's dog seemed curious...

Tuesday, September 11, 2007

How I start my day.

There's always a ton of stuff to do before I open up shop every day - sweep, put out the chairs and tables, take the covers off the ice cream, turn on all the warmers, clean the bathroom (yes, being CEO of your own little corporation isn't all glitze and glamour), and a host of other 'chores'. Most of them I do without even thinking about them, like scratching an itch. There is one check on the setup checklist, though, that does require me to actually flip on my brain. It's when I search for a 'quote of the day' for the little whiteboard behind the cash register. I don't know how many people actually read it or appreciate it, once in a while someone will thank me for doing it. It's just become one of those little morning exercises that pushes me past all those doomy headlines into more positive territory. Like a good run, a jazzercise class, or a bowl of grapenut ice cream, it's just a better way to start the day than reading about how frightening Britney Spears was on the VMA's the night before. It can be a little tricky to find a quote short enough to fit on the board, but that just means more time wading around in affirmations and positive thoughts from famous, infamous, and influential people. Hard to complain about that.

Sunday, September 09, 2007

Silver Swimmers rock.

Talk about your crazy customers. During last night's ArtWalk Easthampton, the Silver Swimmers wandered into the shop for an impromptu performance. Part mimers, part Blue Moon group (on mute and in silver not blue), but mostly just cool street performers, the SS swam around the shop for about fifteen minutes, entertaining a full house of ice cream eatin', intrigued, and some just perplexed patrons.

Taryn and Abby, the Saturday night crew, were a bit intimidated at first by the silver four, but seemed to relax once they realized slow-motion mute mimes are actually quite harmless.














The Swimmers were part of this month's ArtWalk Easthampton festivities. They spent the Walk swimming and performing odd and interesting dances on the sidewalks and in ArtWalk shops. I must admit, they were pretty cool.
A bit of silver paint cleanup this morning was a small price to pay for a taste of big city street performance art in the New City. If you ever get a chance to check them out, I highly recommend it. Just be careful if you let them climb on you. There's a pretty good chance you will end up with your own silver coating...

Saturday, September 08, 2007

Limo ride - Kids' Style

I suppose if you were 3 and could have anything you wanted, I might guess a ride on a cool wagon with all your buddies and a stop for your favorite ice cream (at Mt. Tom's) would be pretty high on the list...

Thursday, September 06, 2007

Catnip Ice Cream anyone?

A customer recently suggested a new flavor. Are you ready for this one.... Catnip Ice Cream. She was completely serious. Now I know cats like catnip. From what I've seen, it's like speed for felines. The only stumbling block is none of my customers are actually cats. I suppose I have a few stray cat customers here and there, but they get their ice cream from the big overflowing dumpster in the back parking lot. Be that as it may, in the interest of science and the betterment of Mt. Tom's, I employed my cat, Chubs, to confirm my theory on Catnip Ice Cream. First, I scooped up a little vanilla and fed it to her. She was totally into it.

Then I sprinkled a little catnip on it. I may as well have sprinkled it with dog breath. She wanted no part of it...
Now I know Chubs has never been a big fan of the nip, but she's also the same cat that once ate a wasabi pea out of my hand. She doesn't have opposable thumbs, so she can't actually write a cool review like my chocolate ice cream friend a few days ago (below), but I think the gist of it would be 'just give me a vanilla straight up -big bowl, no spoon, with a side of cat food, thanks.'

Wednesday, September 05, 2007

Misty cubicle colored memories


I was rummaging through some boxes the other day and came across this little artifact from my previous working life. It's the ten year service anniversary gift I got during my old corporate dayz. I remember rifling through the catalog of 10 year gifts I was eligible for from what once was one corporate goliath, AT&T. It's actually a pretty nice clock, still works. Definitely better than most of the other gifts in that catalog. A mongrammed garden hose. A timex with AT&T shining brightly on the face. A sporty AT&T insulated vest with built-in pocket protector. I guess I shouldn't complain. In these days of jobsharing and cost cutting and do more with less business mantras, I'm guessing most, when they hit a decade, don't get more than a slice of cake from their office mates. Come to think of it, does anyone work for a single employer for that long anymore?

In any event, this clock was just one of those occassional little reminders of my days 'workin' for the man'. Pushing 6 years now and still no regrets for leaving the 7:30 to 5. There may have been a few moments during the past weekend, for example, when I was beaten senseless from endless hours of scooping double duty (with the green crew, not in an energy efficient way, but a don't know where the buttons on the cash register are yet way) and ice cream making all hours into the night, but at the end of the day (I hate that saying, it just came out, couldn't be stopped), it's so much more satisfying to have created something that brings people pleasure, including me. It's a fun environment to hang out in every day. No one tells me what to do. And I get to be creative whenever I feel like it. As I always say, owning your own gig is a ton of work and time, but it's immensly satisfying and interesting and challenging and exhausting and fun and rewarding, so if you have dreams of hanging up your own shingle, I say go for it. As long as it's not homemade ice cream in Easthampton.

Monday, September 03, 2007

Chocolate Ice Cream















I recently wrote about my suggestion jar and sometimes needing thick skin to process different people's tastes. Well, once in a while I get the suggestion 'your chocolate needs to be chocolatey-er'. I was taught by Dad to be a purest when it comes to making chocolate ice cream. This means no chocolate ice cream base. It means doing what few ice cream makers still do, cooking up chocolate base from scratch in a big caudron.
Dutch cocoa, sugar, salt, water, heat, and a big spatula.
It's a ton of extra work and mess (it does give the shop a nice chocolate aroma while it's cooking though), but what results is a smooth and complex chocolate flavor base for ice cream. It's not overly strong or sweet, so if you're used to just plain chocolate ice cream, perhaps you might not fully appreciate my version.
One of my local buddies/regulars is really into my chocolate ice cream. In fact, it's all he ever gets. I recently tried a different approach to making chocolate ice cream in hopes of getting a darker version. It did come out perhaps chocolatey-er, but I still needed some customer feedback before I even considered a switch. In the interest of science and the betterment of Mt. Tom's homemade, my buddy was willing to test drive the new chocolate. After a cone's worth of careful consideration, here's his review:
"Your new double chocolate is good. It's definitely the full-bodied, expected, creamy chocolate experience, and is arguably "more chocolatey" than your original "olde tyme" recipe. But honestly, I would miss your original version if you were to discontinue it (but I would understand if market pressures force your hand). When I first tasted your "classic" style chocolate ice cream I thought there was something wrong with it. There was something inscrutable and "wine-y" about it, like a complex Sumatran coffee versus an espresso roast. But that flavor has grown on me (obviously... how often do I order anything else?), and now I find myself thinking about it when I'm away from it, like a far-away love. It's bewitching. "

I've gotten some other opinions, and all have led me to not abandoning the 'purist approach', even though the thought of not having to setup, cook, reheat, clean out, burn myself on hot chocolate magma had started to get pretty tempting. I think I will make the chocolate fudge brownie with the new darker chocolate, so if you're curious, check that one out. And as always, do let me know what you think. Thanks a lot.

Happy Labor Day to you and yours.

What better way to commemorate Labor Day and usher in the shiny new school year than with a cute kiddo in a rooster costume. My buddy Mark's daughter Mallory. I hope you're having a great weekend. Some stellar weather here in New England for sure.

Friday, August 31, 2007

Gone Mockless

After repeated frustrations, help from Bre (and photo credit), and even a read of the directions on blogger, I finally figured out how to rid my blog of that scary picture of myself. This one's slightly less scary and shows me in full Easthampton colors. Hey, beats the old uniform of chino's, button shirt, pocket protector, and boat shoes anyway.

Thursday, August 30, 2007

Just Cool

Art comes in many and unexpected forms.

Mostly just wanted to see if I was still geeky enough to post a video here, check it out.

Monday, August 27, 2007

Changing of the Guard

Can you believe it's almost Labor Day already, wow. That was one quick summa. Wasn't Memorial Day just a few days ago? I have no complaints though. It's been a hot and nearly rainless four months here in New England. Really couldn't have asked for better weather. Dairy prices went through the roof back in June and have continued to creep up all summer, but the shop's been full every day and night, so all is well, and it looks to be another record season. Thanks to you all who have stopped in for a scoop or a batch of gummy bears. I really appreciate it. And if you haven't had a chance yet, Fall is coming, and you can guess how beautiful it is out here in the rolling hills of western Massachusetts when the leaves start turning. Hope to see you soon.

In the meantime, my great summer crew is, one by one, packing up their footlockers and heading back or off to colllege. So we bid goodbye to Lauren, Katie, Angela, and Kristin. And say welcome to Ben, Abby, and Kate. Taryn is still in high school, so thankfully she's sticking around. This time of year is always particularly challenging for me, since it's still summer weather and the shop is busy, but the crew is either new and green or weary and ready to turn in their apron for a bookbag. But we're getting through it, and with a little luck and practice, the new scoop crew will be hummin' like a top in no time. I hope to introduce you to the new crew in future posts.

P.S. Above is Kate on the left and Angela on the right.

Sunday, August 26, 2007

This week's Suggestions

My weekly perusal through the collection of suggestions in the shop suggestion candy jar is usually a combination of ego management and comic relief. As I've mentioned in the Diaries, this 'tip jar' has become a pretty good source for new flavor ideas. The ideas are not always, shall we say, good, (e.g broccoli, wheatgrass, Flintstones Vitamin chip), but occassionally a cool idea finds its way into the jar (e.g. Maple Cookie Dough, Heavenly Hash). Most of the comments are very positive and make me feel like I'm pretty good at this ice cream gig, which is way cool.

Sometimes, though, someone will let me know I can do just a little better (at least in their eyes and palate...listen to me getting defensive already). If nothing else, it's made me realize that everyone is different, and with a bustling shop every day, I must be doing something right. The challenge with any constructive criticism is to actually listen to it, process it from a somewhat detached position without getting too defensive, and then deciding whether the thought has merit or is just a case of 'one man's peppermint stick is another man's poison'. It's all good, getting feedback from customers, friends, enemies is what makes us better.

In any event, let's see what's in the jar this month...

'Serve booze.'

'Taryn should work more. She's really nice.' (It looks like her sister's writing...)

'Bloue Bare' (Mom told me to read it phonetically)

Nutella, Grapenut, Rum Raisin, Rum Raisin, Cannoli'

'Mohito Sorbet'

V-bet chocolate syrup (Israeli?)

'Bring back Root Beer Rudy'

'Fried Ice Cream' (Want a PuPu platter to go with that?)

'Mint Chocolate Chip Cookie Dough' (there's that cookie dough theme again)

Friday, August 24, 2007

Claire's Candy Necklace


My friends Pam & Mike from Woosta stopped in today to check out my ice cream/candy store digs. Took a few shots during their visit. This is their daughter Claire. I didn't think they'd mind me sharing a moment of childhood glee...

Tuesday, August 21, 2007

The A-team

Katie & Lauren. If you've been to Mt. Tom's, I'm sure these are familiar faces. They rock. Once again, they've made my summer a lot easier and definitely more successful with good old fashioned hard work, street smarts, and great personalities. As we creep closer to Labor Day and their return to Bryant College, I get closer to working that much harder once again. The new crew has been hired and is, shift by shift and scoop by scoop, steadily climbing up the learning curve. Ben, Abby, and Kate. And Taryn is not yet off to college so she'll be around this Fall. Early indications are I picked some winners, which will soften the blow of K & L heading off, but they've got some big shoes to fill. With any luck, K&L will be back for one more Summer of scoopin'. Here's hopin'. In the meantime, welcome aboard to Ben, Abby, and Kate. More on B, A, & K to follow...

Monday, August 20, 2007

Doom, Gloom, and Air Guitar

I was surfing the news earlier and amid the hurricane doom, and sub-prime mortgage gloom, and the Yankees creeping up on the Sox division-leading plume, I came across this. Seems there actually exists a U.S. National Air Guitar Competition, won this year by none other than Ryan 'Stryker' Strecker. With hair like that, how can you not win. He gets to go to the World Air Guitar Championship in Olou, Finland, representing all be and would be air guitarists in our fine land. Go get 'em Stryke, make us proud!

Friday, August 17, 2007

Slightly Cooler Look...

To the Ice Cream Diaries Blog. Introduced by my first nephew Will...

Home stretch of summer coming, hope you're enjoying....

Wednesday, August 15, 2007

A Savory Taste of the Writing Life


If you're a Diaries reader, you already know that when I'm not wearing my apron and swinging an ice cream spatula around like a crazy man, or sleeping, I try to sneak in a little time with my other passions, writing and photography. A few years ago, while still enjoying my sabbatical time between careers, I got to live the livestyle of writer. I was travel adventured out, having just returned from four months in Australia, New Zealand, and Hawaii, and before that a four month cross-country and Alaska adventure. Somewhere during that trip, I came up with an idea for a book and had begun scribbling notes and ideas in my journal. The book, which I early in the process named, "Hand-me-downs: Some Just Slightly Used Tips on Life for my Little Brother', was to be a collection of short essays about life and the pursuit of happiness. From the beginning, I liked the idea of creating it in the style of a conversation between two people. Like a father-son talk. Or from one big brother to his little brother. I'd been a big brother for a number of years, and since my biological brothers are far too 'grown up' to be needing any life advice from me, I decided it would be aimed at my little brother Ted from the Big Brother program. It really helped to think about what and how I might share my life experience with him. What stories a sixteen year old boy would find interesting. I thought it might make a pretty cool high school graduation gift for him the following year.

The process started on the road, deep in my journals. I wrote down one liners for all the ideas I wanted to share. For example, "There are plenty of unhappy people in big houses." or "Everyone gets a little something." I came up with sixty or so in pretty short order. Fast foward to the end of my journeys, I was still unemployed and liking it. And I had the bug to write. So I did. I got up every morning, drank coffee and wrote. For as long as I felt like it. Sometimes for ten hours, sometimes for two, followed by a bike ride or run, lunch, more writing, cocktails, write. Sleep. The travel during those two years off was pretty sweet, but there was also something really cool about being able to live the life of a starving artist. Writing for me is one of those things that when I'm in it, time stands still. I disappear to another place and don't return until my fingers stop pushing keys on my laptop. If you've had this experience while doing what you do - painting, running, doing yoga, you know how great and addicting it can be.

It took a few months, but I finished my first, second, and third draft. I went with the coffee table book format so I could include my favorite images (being the aspiring amateur photographer and all), so part of the process was to sort through my lifetime collection of favorite photos, especially the ones from recent travel adventures. I tried to match photos to specific themes. Some connections are subtle but most tie to its facing essay in some way. With the photos, Hand-me-downs became truly a labor of love, bringing together in one place my interests in photography, writing, travel, and self-discovery.

The final leg of the 'writing life' phase of my career break included learning how to market a manuscript. I bought a 'Guide to Literary Agents', write query letters to all agents I found who represented my type of creation. I sent out probably 25 and actually got a bite on one. The very first one I sent out, go figure. She requested a 'book proposal' and over the past couple years, has sent it out to a number of publishers. She sends me copies of responses, er rejections. Here's the latest, just got it today...

Hi Alison,
What a sweet project; unfortunately, it's not for us.
Thanks for the lookand best of luck with it.
I'll return the material by mail this afternoon.

Best wishes, Julie
Acquisitions Manager Ten Speed Press
Berkeley, CA 9471051

As with most endeavors not easily accomplished, especially in art, rejection is just part of the process. The life tip buried in my latest is this... Focus on the part before the semi-colon. And don't lose hope. In the meantime, I've self-published Hand-me-downs, and it sits majestically on my shop counter. Many persuse it while waiting for or while enjoying their frozen pleasures. I've even sold a few (73 to be exact). Financially, each sale is actually a slight loss for me, but I must admit it's still been one of the most rewarding things I've ever done. From start to finish.

Strawberry Gourd Ice Cream?


This week, I came up with an ice cream flavor based in Strawberry with strawberry fudge pieces and a marshmallow swirl. My crew and I brainstormed for an hour about what to call it. Strawberry Delight. Strawberries & Cream. We tried to work the Moose Tracks angle, but got hung up on what animal you'd associate with a strawberry. Rabbit Tracks? No. Then we thought about the color, pink. Pig Tracks. Somehow we ended that line of naming at Pig Poop. I must admit, that's kindof catchy, but I just wasn't convinced it sounded very appetizing. After much deliberation and a nearly complete creative breakdown, we decided on Strawberry Fluff. I'm told such a product actually exists, although I haven't tried it, and I really don't want to. In any event, it's now on the Special Flavors board. Intrigued? If not, I've still got some Guinness left...

Wednesday, August 01, 2007

Tye-Dyes & Cream


One of my crew made the great suggestion a few weeks ago that we get tye-dye t-shirts. I inquired with my t-shirt guy, and voila! tye-dye tees. We actually did it one better this week. The last order of Mt. Tom tee's got messed up (they forgot to fill the logo with blue) so they gave me a steal of a deal to save them from their dumpster. Since those are basically giveaways now, I thought, why not give tye-dying a try ourselves. If the kids on Zoom can do it, I'm sure my ace team and I would have no problem. It was actually pretty fun. Felt like arts and crafts at camp. The first batch of homemade ones came out surprisingly good. Every one is different. I just gotta run out and get more dye and rubber bands so we can complete the extreme makeovers on the rest of the bad batch. The moral of the story... Unexpected and cool new things are often the outcome of mistakes mixed with a little creativity and a 'let's just give it a try'...

Monday, July 23, 2007

Strawberry Ice Cream at Mountain View Farm



Yesterday, I went to a Strawberry Festival at the MountainView Farm , formally Ole' Turtle Farm. Mountain View Farm is a CSA (community supported agriculture) farm. People buy shares and are rewarded with a weekly plethora (cornucopia optional) of fresh, chemical-free veg - from swiss chard to tomatoes to fresh cut flowers (those you have to pick yourself) to all your favorite herbs. It's a pretty great deal all around, and you don't even have to weed. Unless of course, you want to.
I was approached a few months ago and asked if I would whip up a couple tubs of strawberry ice cream for them, they'd provide the fresh strawberries, for their first annual Strawberry Festival. I said sure and instructed them to slice them up, add some sugar (4+1 to be exact), and just freeze them up until a few days before the event. The event was this past weekend. I got a chance to bike down there to check out the festivities. It was the first time I'd been there. Really beautiful. Great view of Mt. Tom. My friend Kim gave me a tour of the fields. Here's a shot from the flower garden...



The strawberry ice cream seemed to be a hit. It was gone halfway thru the event. Kim dropped by the shop midafternoon to grab an extra tub of vanilla to keep the crowd happy. It was pretty cool. People lounging on the edge of the field, under the trees. Kids frolicking. Guy playing a guitar and singing. Glad I stopped by...

Thursday, July 19, 2007

Bats, Watermelon, and the always wicked good Winterpills


Caught a show last night at the West Whatley Chapel in Whatley, MA, located exactly in the middle of nowhere. The reward for successfully executing a challenging series of lefts and rights, a couple of which were identified by farm animals and mailbox styles, was one of the coolest shows I've seen in a long time. The venue was a hundred year old chapel fully outfitted with big potbelly woodburning stove, 95 wooden chairs, and a small alter/stage in the front. Close your eyes and picture the ultimate New Englandy scene... an old rustic white church, lush gardens of strawberries, tomatoes, and wildflowers all around, big old overweight black lab walking in front of your car as you tiptoe up to the grass parking lot. Guy with a beard, a pair of Wranglers, and a grin that only a stressless existence can provide, meets you at the front door to his little house of worship.

Upon paying the bargain price of twelve bucks to see what I consider the premier local band of an area rich in local indie music-makers, the hearty and somewhat hippie group is invited into the small chapel. Bre and I quickly find seats just a couple rows from the front. Within a few minutes, the place is full to its capacity of 95. The show was billed as 'acoustic' but the speakers and amps suggest there might be a few more decibels than that in store. It doesn't take long for the place to fill, and 7:30 on the button, the guy with the beard and the Wranglers makes his way to the stage to introduce the band. He explains that the first set will go until 8:20, so that we can all break for watermelon and the bats. The bats, hmmm. Free bat night at the Chapel? If I find a chilled glass of Dogfish Head 60 Minute IPA under my seat it will truly be the perfect night.

Needless to say, the Winterpills are amazing. They're so great to see live because not only is their music beautiful and melodic and heartfelt and honest, but they really seem to enjoy performing together and making people happy with their music. Phillip Price, the lead singer, injects just the right amount of funny or interesting banter between songs. Sure it was loud, but my ears weren't even close to ringing like a night at the Eleven's.

The band tries to break at 8:20 but are told 'the bats aren't ready yet'. So after one more song, the crowd grabs a slice of watermelon and wanders outside. As we mulled around the front of the church, sure enough, bats start flying out of the eaves of the chapel. I must admit it was probably the coolest intermission I've yet to experience.

After the bats had cleared the belfrey, we return to our seats for another hour plus of great Winterpills music. We are even treated to a taste of new songs from their upcoming EP coming out this Fall. It was one of those shows you just didn't want to end.

I couldn't locate a photograph on-line of the West Whatley Chapel so I just might have to go back and take one myself. When I do, I'll definitely post it up here. In the meantime, check out the watermelon wednesdays lineup, and if you've got a free Wednesday, check it out. Just leave extra time to find this little slice of paradise.

Sunday, July 08, 2007

I scream, You scream, we all scream for Gelato?

I've been thinking about it for a year, and I finally did it. I made a batch of gelato. It's pretty darn good. And I'm not just saying that because I made it, and that I want you to come try it. Ok, maybe a little. I did some research during the 'off-season' and learned how it differs from making a regular batch of ice cream. I also discovered some good gelato ingredient suppliers, learned how to display and serve it. Having done the due dilligence, it was just a matter of giving it a try. It was actually fairly easy. It's extremely dense, which means low overrun, which means it's in and out of the batch freezer in no time. And it only takes a short blast freeze, and it's ready to serve, same day. Nice. Since it's low overrun and it's known for being strong and bold in flavor, it's pretty expensive to make. This means a single serving is about the size of a kiddie cup. You really don't need any more than that, since it's so rich and filling.

The tricky part is education. Explaining to everyone that gelato is italian ice cream
and why it has to cost more can be a challenge. And how is it made. The cool part is gelato is made with milk (0, 1, 2, 0r 3% fat), so it's much lower fat than ice cream. That's a nice selling point.
I'm just doing a flavor or 2 at a time right now, testing the waters if you will. If it flies and people seem hungry for more, I may add a dipper and stock a bunch of flavors, really give it a go. I don't really know of any other places in the area that serve it, maybe one or 2 bakeries, so it could be a nice niche for me... Stay tuned. Or better yet, come on down for a sample...

Monday, July 02, 2007

Happy 231st USA


I hope everyone has a safe, fun, and relaxing holiday. Tough to have it fall on wednesday, but maybe you got lucky and scored a five day weekend. Good on you. In any event, enjoy the day, and take a minute to think about how lucky we are to live in such a cool country. Sure, there's turmoil and war and immigration issues, among others, to solve, but there's still no denying that we live in the land of opportunity. Put down the newspaper. Shut off the news. Just look around at all we have. Beauty surrounds us. Food to eat. Freedom to speak what we feel, read what we choose, paint what we want, earn a living doing what we're passionate about. Many have sacrificed much to allow us the lives we enjoy today. I don't know about you, but I wouldn't want to live anywhere else. Happy 4th to you and yours. The red, white, and blue sprinkles are on me.

Wednesday, June 27, 2007

ICD Goes Blog (again).



Thought I'd start the blogging off with a couple cool cats in ice cream hats. Hope you enjoyed the latest installment of the ICD. This is where I'll be hanging out now... See you soon.

Stay cool.

Monday, March 20, 2006

What kind of Blog is this anyway?

Hey there,
Just wanted to post a quick in case you ended up here via Google or
while on some crazy cyber space walk. The Ice Cream Diaries dabbled
in the blog format for a little while, but went back to its original form,
a monthly entry stashed on my website. You can find the complete
collection here...

The Ice Cream Diaries

And this is my biz...

Mt. Tom's Homemade Ice Cream
34 Cottage Street
Easthampton, MA 010127

Thanks a lot, hope to see you soon,

Jim

Monday, November 28, 2005